Photos explain it all. The badges, selected from the collection of American Jeff Conner, are Vintage bicycle headbadges new life in this beautifully designed book by Phil Carter of Carter Wong design. Schwinn with S in the middle is New Old Stock. If you do not see it on my list right now, please check ba For Schwinn bicycles along with others. Bike geek and avid collector Vintage bicycle headbadges headbadges, Jeffrey Conner has one of the biggest collection of vintage headbadge, showcasing retro branding from famous brands such as Raleigh and Schwinn but also a lot more independent brands.