However, in general, memory foam mattresses tend to have cloud-like, floating sensation and feel; whilst latex mattress types have a more solid feel with a somewhat rubbery or "springy" characteristic. Talalay is a good choice if you like a softer feel. This unique invention makes it Visco latex foam for air to flow naturally through the Visco latex foam of these mattresses, thus preventing overheating and keeping the beddings temperate as you sleep. The Talalay process adds two extra steps. Visco-Elastic foam mattresses are highly rated in customer satisfaction due to their motion isolation and pressure-point relief.