No, not a smile or a LBD – a vibrant pair of socks is all you want to boost an outfit. Becca and Cassie Kaiser are the millennial masterminds behind Toronto-based firm Shop Okie Dokie and so they’re working arduous to take ladies’s hosiery to a brand new stage. We spoke with youthful sibling Becca about how they obtained began, why women deserve enjoyable footwear too, and the way pulling on a pair of sparkly nylons can really feel like placing on a pair of diamond earrings.
How did you and Cassie begin out?
My sister and I all the time knew that we wished to work collectively ultimately. Cassie began working at Shopify and there was a contest happening to encourage all people to make use of their free platform as an worker for one thing. They gave you a small sum of cash to spend money on an organization utilizing that platform. We thought it was such a great motivation to begin a enterprise collectively.
Why socks out of all issues?
We obtained collectively and considered issues we like. It was like…socks! We might go to J. CREW and simply select pairs collectively on a regular basis. It was so bizarre and so random, however we determined that we’re going to make a ladies’s sock firm.
When did Store Okie Dokie truly grow to be an organization?
At that time within the technique of issues we had been so targeted on our branding that we had been identical to… screw the competition let’s make this legit wonderful! We backed out and put all of our power in the direction of shopping for our socks, advertising, and branding.
Are you able to inform us slightly extra concerning the technique of designing your socks?
We ship samples of inspiration and hues to drive the design course for our socks to our producer based mostly in Hangzhou, China. We chat to examine in about manufacturing and new types. It’s essential for us to have a great relationship with the manufacturing unit and folks we work with on our designs.
Why do males have extra choices relating to socks?
We observed that males had actually cool and funky socks, however we didn’t. Once we had been considering of issues that had been trending on the time we began our firm, like pins, I had an dependancy to pins, and different small equipment and we thought: why hasn’t anybody executed cool socks for ladies? That doesn’t make sense. And I believe ladies are slightly extra scared to put on one thing like a vivid pair of socks. One factor I like about our Shop Okie Dokie is that I believe it additionally makes women who’re tomboys need to put on sparkly socks. Like ya… I’m gonna put on my sparkly socks once I’m skateboarding!
You’re encouraging ladies to step outdoors their consolation zone with what they put on, however how do you make socks the right add-on?
We would like socks to be simply one other accent. You’ll be able to add a pop of color to your outfit, particularly in case you’re working in an workplace and should be slightly extra put collectively. Including one thing enjoyable to your ft is such a press release and it reveals that you simply’re enjoyable even when you must put on a gown to work. Take an opportunity.
The submit Here’s Why Socks Should Be Your Most Important Accessory appeared first on FASHION Magazine.