“A coat generally is a protected haven the place you possibly can cover your self or disappear from others,” says Dutch photographer Hellen van Meene, one among three artists tasked with deciphering Max Mara’s Dice jacket on the event of the item’s 10th anniversary.
The gathering of sunshine down puffer jackets, which comes packed neatly in its personal proportional field, launched in 2008. Since then, it has been known as a “cult object” (throughout an exhibition on the FIT Museum in New York) and been acquired by the Staatlich Museen in Berlin. For its tin anniversary, Max Mara commissioned three high-profile photographers to show their inventive eye in direction of the Dice’s ingenious design. Max Farago turned the coat’s cubic packaging right into a Jenga-like tower; Rinko Kawauchi created pictures the place the Dice is a part of her filmy meditation on nature, and van Meene created a patchwork ball robe out of a number of coats.
Whether or not it’s an objet d’artwork or a clothes merchandise worn purely for heat, its customizability and utilitarian operate are positively price celebrating.